– “Smell is a potent wizard that transports you across thousands of miles and all the years you have lived”.
The inspiration for the F&B field draws on the olfactory memory. The scents are mainly gourmand accords and edible essences that are associated with food: chocolate, vanilla, coco nut, hazelnut, caramel, tonka bean, sugar, licorice, biscuits or coffee.
For example, with the scent of vanilla, you may find yourself into your childwood memories, with your hands full of vanilla sugar while eating your mother’s freshly baked cookies. You are in the home kitchen, where the presence of the mother is constant, enveloping and reassuring. Smell that and find out an emotion that is so far in time but so full of strong emotions. Vanilla is very much linked to the emotional sphere between mother and child and has a natural component, the bourbon, that loosens tensions, stimulates the senses, induces positive emotions and memories. The vanilla quenches anxiety and provides a sort of fulfillment, particularly if diffused in the middle of the day.
Scent Company designs the olfactory identity tailored to the restaurant, café, bar or nightclub or other areas, to create the desired mood.
The signature scent is diffused through professional scent diffusers in the selected areas. The fragrance diffusers can have a remote control device and can be connected to the HVAC system, to scent the strategic spaces.
The same scent can then be incorporated into a custom scented collection (rattan sticks diffusers, scented candles, room sprays, room & linen sprays, scented cards, eau de parfum and so on), and other scented marketing material.